Quick tips:

  • * Identify and retain your best customer segments
  • * Extract more value from your customers
  • * Communicate more effectively one-on-one with your customers
  • * Estimate the value of your customers by segment
  • * Derive an allowable cost-per-new-customer
  • * Improve your brand or company image

  • It is 5 times easier to sell something else to your existing customers than to get a new customer.
  • If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
  • Where possible only sell to people who want what you have
  • If you need to get new customers,
    by far the best (and cheapest) way is to offer a free sample of your product or service.
  • When promoting your products find the “right appeal”.
  • The more information you give in your ads, the more you’ll sell.
  • Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
  • Never ever run any advertisement without monitoring the response.
  • Monitor everything you do to promote your business.
  • Don’t try to be creative or original.
  • Use benefit headlines in all your ads.
  • Client testimonials increase credibility - and sales.
  • Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
  • Don’t listen to opinions and advice from well meaning friends, family and business associates.
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Article written by: didier grossemy |didier grossemy blog| didier grossemy CEO